Mixcloud launches on Apple TV ahead of competitors


At Mixcloud we love reshaping the way people around the world listen to long-form music and speech radio. So we’re excited to reveal that we’ve expanded our service by launching our bespoke app on Apple’s new Apple TV.

With our 13 million monthly listeners, we thought it was high time we lined up alongside online media giants such as Netflix, Vimeo and YouTube, by getting our hand into the mainstream TV market, ahead of SoundCloud, Spotify and Deezer.

It’s all about giving you the best and most comfortable ways to listen to and enjoy your favourite Mixcloud shows, Podcasts and DJ mixes, which you can now access from the comfort of your living room.

Mat Clayton, Co-founder of Mixcloud: “We’re excited to be on the new Apple TV platform as it launches. The living room is a big opportunity for Mixcloud. We launched our Sonos app in beta earlier this year and Apple TV is the next part of our strategy to go big in the home. We’ve got a great catalogue of shows to entertain people at home both alone and with friends, and we’ve built the product to be simple and intuitive with a more lean back experience than our other apps.”

People are consuming music in a wide variety of ways, and we want to give you – the consumer – the flexibility to enjoy streaming audio from your TV, as well as our mobile apps, and the more traditional web browser.

There are millions of hours of quality audio on Mixcloud to suit any occasion – from dinner party to chill out, from politics, science, technology, food, to full-on partying – and you can search at leisure straight from the comfort of your couch.

Feedback from users of our Apple TV app has so far has been great, one Twitter user said: “@T888_SCB: New @mixcloud app on the Apple TV is sick. Can listen to all my favourite @DJRUSSKE Mixes”

Get the Mixcloud app on Apple TV here

Mixcloud to team up with Sonos in Amsterdam studio to talk about The Art of Curation

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This Saturday Mixcloud will be teaming up with speakers maestro Sonos at their studio in Amsterdam, as part of the Amsterdam Dance Event (ADE)

It’s a Popup Radio event where we’ll be talking to various renowned DJs, taste makers and radio stations about The Art of Curation.

Each interview will last thirty minutes and will include questions and discussion on this theme, with music selected by each guest, relating to how the Art of Curation relates to their music and what it means to them.

The lineup is as follows:

14.00-14.30 DJ Food (also representing Solid Steel radio show by Ninja Tune) – talking about how his website where he curates music, art, comic books, sci-fi and design is put together

15.00-15.30 Orpheu and Radna from Redlight Radio giving insights into the curation process behind a radio station

15.45-16.15 Igor behind Ibiza Sonica will join us to share his views, and give his take on what it takes to curate a radio station

16.30-17.00 Eton Messy will share the process that goes into curating their events, website and the label in general. They’ll also discuss the curators that influenced them.

You can find the event on Twitter with hashtag #SonosStudioAMS

Mixcloud Discover feature

The new Mixcloud Discover feature has been created to make discovering new and brilliant radio shows and DJ mixes both easy and democratic.

We say democratic because the simple search mechanism we’ve created will float up quality content regardless of the show creator’s overall popularity – it will be judged solely on what people are enjoying listening to.

So, here’s what the Discover feature looks like on desktop:

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You can simply click on a genre that you want to listen to, for example, Hip-Hop, then a bunch of new, relevant and popular tags will appear for you to refine your search:

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Select one or more of the tags, and the suggested content will change according to what you’ve selected. For example: Hip-Hop will bring up tags such as Soul, Funk, R&B, Jazz, and you also see location tags.

As you scroll down, you’ll see the manually curated ‘staff picks’, which are selected by our in-house curation team.

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Scroll past the Staff Picks and you’ll see the current Hip-Hop charts, which you can sort by Latest, Popular, or Trending.

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The Mixcloud Discover feature is also integrated with both our iOS and Android apps, so you can also find great shows on the go!





Mixcloud’s new Listen Later feature

Because we noticed that a lot of people on Mixcloud were using playlists and favourites to keep track of the shows that they wanted to listen to at a later date, we decided it was high time we built a feature to keep track of all the gems you may have discovered while browsing for new shows – or simply keeping track of shows you want to return to. 

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Notice in the action bar at the bottom of the mix the small clock symbol, these appear on every show on Mixcloud. All you need to do is click that and a green tick will appear confirming that your selection has been added to your Listen Later list.

You can find the Listen Later tab at the top of your home page, where all the shows you’ve selected will be compiled for you.

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Every show you add to the Listens Later feature will be compiled into a list displayed as such:

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By adding shows to your Listen Later list, you can then access them whenever you want, so whether it’s something you want to listen to again, or for the first time – you’ll know exactly how to get round the issue of searching through your listens or favourites.

Listen Later on mobile apps

Integrating Mixcloud desktop version with our iOS and Android apps has been created to give you a seamless experience. Here is an example of how it’s displayed on our iOS app:

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 This feature is now available in both the Android and iOS Mixcloud apps.

Mixcloud Talent contests


The DJ is the new rock star. Millions of people around the world are training, hustling and self-promoting to become the next DJ superstar. This is where the Mixcloud Talent contests come in.

DJs are social media power-users and influencers. They will share your brand far and wide, creating an enormous, endorsed reach. Typical organic media placements include:

Twitter, Facebook pages; profiles; events, Tumblr, Pinterest, Instagram, DJ Forums, emails to fans

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TALENT CONTEST STUDY: Coca-Cola: Burn Residency

— the biggest global DJ competition —

This competition offers its contestants the opportunity of a lifetime: become the next superstar DJ. Once again, the best talent from all over the world has a chance to take the stage and prove their skills. Finalists are invited to the burn Residency bootcamp in Ibiza and have their lives changed forever by working together with some of the biggest names in the world of DJing.

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• Global campaign integrating 20+ markets

• Objective = create huge earned media value

• Audience = influential creators and their fans

• Online submissions in phase 1

• Market experiential activations in phase 2

• Ibiza experiential activation in phase 3

• Mass-market YouTube series in phase 4

• Prize = summer residency in prominent Ibiza club

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Thousands of influential DJs enter annually, wracking up hundreds of thousands of earned engagements. It has accumulated more than 15 years of consumer listening minutes to-date, in excess of tens of millions of annual listeners. Then there’s the tens of millions of paid and earned views on YouTube series, while paid media CTR in excess of 1.5%


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