Qype party next week… with Mixcloud DJs!

In less than a week’s time, the awesome places and events site Qype are hosting a summer party in good ol’ Brick Lane, East London (93 Feet East). There will be free food, there will be free drink and there will be music courtesy of some dudes called the Mixcloud DJs.

Check out the interview Nico did for Qype’s blog a few days ago in the run up to the event here. And check this out for more info on the raffle prizes available on the night.

Hope to see some of you next week for some inebriated fun! Let us know if you’re coming so we can say hello on the night.

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Mixcloud in the Press

We’ve had some great press coverage over the last few weeks, so we thought we’d share the links to the articles with you:

Mashable – Mixcloud Spark of Genius


Your Music Player – What’s next in Online Music


Trendcentral – cool tools for your digital delight


Mnuvrs – Mixcloud…WE LIKE!


For more info please see http://www.mixcloud.com/press or contact press AT mixcloud Dot com


It’s been a crazy month for Mixcloud, we’ve been travelling, coding, launching, interviewing, partying, and collecting air miles non-stop. We’re now back in big London city, so we thought we’d give you an update.

First up came the legendary Big Apple, and the big coding rush to finish the final features of the site in time for the private beta launch. Between late nights on the computer we managed to catch an NY Tech meetup, Katz diner, a meeting with the guys at TargetSpot, dinner n drinks in K(orea) town, a trip to Studio B to see the Fools Gold family, a meal consisting exclusively of Russian dumplings in deep Brooklyn with Mr Anthony Hypem, and at least one visit to Central Park. Somehow, we managed to finish all the coding (database collation bugs included!) and got the site live 5 days before heading to Texas. The private beta is now live, and we have 50 invites exclusively for the readers of this blog, use the code “blogcloud”

Next up was Austin for “Southby”. I’ve never seen so many iphones in close proximity. I think AT&T hadn’t either. Panels, talks, networking, barbeques, interviews, free beer, pool parties, twitter parties, live bands, DJs and a Mixcloud guerilla sticker campaign – that was day one. The rest of the week just got busier, and was spent on very little sleep and many jokes about how “mobile” was the word of the moment, even if most people swallowed half the vowels. MOBL.

Oh and we got on the BBC news front page.

Yep, a screenshot of our humble little startup was the featured article link on the front page entitled “UK firms flying the Tech flag”. You can still catch the article, and a great video with Nikhil (where you can just about see his computer screen) here:


We were blown away with the honour, and proceeded to contact all our family and friends. Thanks for all the kind words!

The whole team was out in force: Nikhil “gottobase1” Shah, Matt “dj flash” Rawson, Alex “thankyouverymuch” Churchill, Matt “shortshorts” Clayton, Sam “wasthereinspirit” Cooke, and myself – Nico “MOBL” Perez.  We did our best to represent Mixcloud (and the UK) in style, from the obligatory card swapping sessions to the not-so obligatory dance-offs.

Final stop on the tour was the Miami Winter music conference. The street soundtrack changed from up n coming indie rock bands, to house (deep house, progressive house, funky house, blog house, mouse house, ..). Less iphones, more silicon of another variety was present. More meetings with DJs, agents, promoters, label owners and bunch of good people in between trips to the beach. The feedback on the site was amazing, we’re really happy with the reaction people have when we present it to them. Look out for some big names on Mixcloud coming soon!

We’d like to say a quick thanks to Malika, Christine, Anthony, the Digital Mission Team, Darren Waters, Pete, Andrew K, Jarret Myers, and everyone else who we met up with in the States.

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Mixcloud in Music Ally

We got a great review from the folks at Music Ally in their latest newsletter:

“Our sources tell us that MixCloud could be the next big thing in streaming music, although it takes a different tack to Spotify. This site claims to “re-think radio”, offering access to DJ mixes, podcasts and radio shows on-demand, sorted by genre and with Amazon-style recommendation features to help you find shows you like. Social features include the ability to follow people’s activity, while the site is attracting DJs and podcasters with its promise to remove their frustration with “bad file hosting sites”. We’re liking it a lot”

For more Mixcloud press info, please visit Mixcloud.com/press

Mixcloud March Madness American tour

Yes folks, the dates are now finalised. Mixcloud will be coming through America during the next few weeks:

NYC: 6th – 12th March

Austin for SXSW: 12th – 23rd March

Miami for WMC: 23rd – 29th March

Let us know if you’ll be at any of these cities/events during these dates, we’re eager to meet new people on this side of the pond.

Mixcloud team

Cool experiment in viral sharing

Billboard today announced a new, very cool strategy for sharing and distributing music. Who do you think is behind it? Major label? Of course not! Innovative, forward thinking indie label? Nope, wrong again. Disruptive tech/music startup. No, that would be too easy.

The answer is grobal drinks brand Bacardi, via their Bacardi B-Live partnership with UK dance act Groove Armada. A partnership which turns this drinks brand into a record label. Their model includes a rev share from certain contracted live dates (presumably to be promoted under the B-Live brand). Consequently this new “label” isn’t so concerned with music sales. They want distribution, awareness and mass consumption of Groove Armada’s new content.

The answer: give it away for free.

The mechanism: as a consumer, to get more free tracks you’ve got to share with your friends. The more friends who download from your shared link/widget/app, the more free music you get.

So Bacardi are encouraging file sharing? Of course they are – they’ll make money from it!

Another thing I find amusing about this campaign is the URL for sharing the music:


Awfully reminiscent of the likes of Zshare, Rapidshare, Divshare, and a whole bunch of illegal file sharing services which the rest of the recording industry wants to shut down. Will these services one day work with the labels to help them distribute their music for free, offering features like scaling, analytics, social sharing and more.

Good work Bacardi and Groove Armada.