Today we introduce Select, a fan-to-creator subscription layer to Mixcloud that allows listeners to subscribe directly to individual Mixcloud channels, allowing them to directly support the creators they love. Once a listener subscribes, they can enjoy an enhanced listening experience that includes downloading shows to listen offline and viewing upfront tracklists.
Select is about bringing creators and fans closer. We’re partnering with 40+ creators from across our community as we work to roll this out to our wider community. Amongst them are internationally known DJs who tour the globe, and others who found their craft from their bedrooms. There are independent online radio stations, record labels and cultural curators.
With Select, audio creators are able to build an inner circle of fans and offer their subscribers a more rewarding experience, whilst earning revenue from their audio content. Mixcloud will collaborate with its first wave of creators to roll out additional new features, and all creators can now register their interest in joining Select in the near future.
This is our pioneering move toward building a fair and sustainable ecosystem that works for audio creators, artists and listeners. We want to enable fans to get closer to the culture and communities they care about, while ensuring that everyone involved in the creative process is recognized and rewarded accordingly. Our unique licensing model, we’re empowering long-form audio creators like DJs, podcast creators and radio show hosts to join the revenue mix for the first time.
This is only the beginning – Welcome to the first wave:
👉 Guido’s Lounge Cafe on Select 👈
👉 Defected Records on Select 👈
👉 dublab on Select 👈
👉 Arvee on Select 👈
👉 Axtone on Select 👈
Want in as a creator? Register your interest in joining Select here.