MAKING IT is a four-part video and podcast series shining a light on the next generation of creators and innovators. It peels back the curtain on their creative process. Made in collaboration between Mixcloud and Shure, MAKING IT champions rising talents from across culture to hear the stories behind their success. In this debut series, we travelled to Tokyo, Berlin, LA and London to document some of our favourite new artists and creators. In their creation process they showcase the Shure Motiv range, digital microphones designed for portable, plug-and-play audio recording. Keep scrolling to watch and listen.
Episode 1 – Caleb Femi
Caleb Femi is poet hailing from south London. He is featured in the Dazed 100 list of the next generation shaping youth culture. Using film, photography and music Caleb is passionate about pushing the boundaries of poetry. Both on the page, in performance and on digital mediums. He has written and directed short films commissioned by the BBC and Channel 4. While writing poems for the Tate Mordern, The Royal Society for Literature, St Paul’s Cathedral, the BBC and the Guardian.
Episode 2 – Sapphire Slows
Sapphire Slows is a producer, DJ, musician and vocalist based in Tokyo. After the brutal awakening of the 2011 earthquakes in Japan, she became motivated to pursue a career in music. She has been featured on platforms and stations such as Pitchfork, Boiler Room, Rinse FM, and Japan Times. A notable name in Tokyo’s electronic music community, she has extensively toured Japan, North America, Europe, and China.
Episode 3 – Maekan
Maekan is a global digital platform challenging the way we experience storytelling online. Founded by two former senior Hypebeast employees Eugene Kan and Alex Maenad. Maekan tells original stories at their purest through captivating audio, engaging words and beautiful visuals. Covering music, fashion, tech, food, design and more.
Episode 4 – Max Graef
Max Graef is a Berlin based DJ, producer and musician. Over the past 5 years he has released music on labels such as Ninja Tune, Tartelet Records and his own Box us Holz imprint. His latest music project Torben Unit (fka The Max Graef band) is a jazz collective. It’s made up of a tight knit group of friends who’s sound spans distorted Jazz-Rock to experimental Soul. Electronic percussion workouts to free sound experiments and Psychedelic Rock.
Keep up with MAKING IT, the podcast series, on Shure’s Mixcloud page.