Village Underground presents CONVERGENCE: A Music + Technology series 22nd – 27th April 2014


Leading East London music venue Village Underground is hosting a brand new series of talks and gigs based around technology and art – Convergence will be a multi-venue series of events taking place between 18-27 April.

MIXCLOUD CURATES: Tue 22 April, All Day, Village Underground

We’re pleased to announce that we are launching our second annual event with Convergence. The Mixcloud Curates event will bring together over 200 leading lights and pioneers from music, tech and media for a day of discussion, analysis and connection.

The program for the event runs as follows:

45 mins: Panel 1

Meet the Curators

Curation and discovery through experts and tastemakers runs through our DNA at Mixcloud, so we’d like to kick the day off with a dicussion exploring the role of music journalists, radio broadcasters, DJs and curators. How important are they in the new world of digital media, how are their roles changing, and what is their approach to curation ant the content they create.


  • Huw Stephens (Broadcaster, BBC Radio 1)
  • Caspar Llewellyn Smith (Music Journalist, The Guardian)
  • Alex Hoffman (Head of Music, VICE)

Moderated by Del Dias (Managing Director, AEI Media Ltd – UKF, Majestic Casual, Drum N Bass Arena)

30 mins: Interview

Long Player with Pete Paphides

Interviewee to be announced

45 mins: Panel 2

Brands & Music Panel

Music is one of the world’s biggest passion points and presents a powerful opportunity for brands to engage their target audiences. In this panel some of the leading brands and agencies in this space will discuss their approach to music. What are their strategies? Where to they focus? And what challenges and opportunities do they foresee as this space evolves?


  • Matt Dyke (Founder, AnalogFolk)
  • Jade Garrow (Marketing Director @ Boxfresh)
  • Natalie Wills (Global Marketing Manager, SABMiller)
  • Jack Horner (Founder, FRUKT)

Moderated by Ben Lawrence (Head of Brand Partnerships, Mixcloud)

20 mins: Presentation

Protein Audience SurveyWilliam Rowe (Founder & CEO at Protein group
With a teaser on their annual audience insights and trends report

45 mins: Panel 3

Live experiences panel

Creating unforgettable live/festival experiences – what’s the current pulse and where’s it all going? From marketing to content and curation to on site experiences, how do different organisers approach their strategy and stand out in an increasingly saturated market?


  • Keith Reilly (Founder, Fabric)
  • Jo Vidler (Secret Productions / Wilderness Festival)
  • Glenn Max (Creative Director, Village Underground)
  • Noah Ball (Managing Director, Soundwave Croatia / Outlook festival / Dimensions festival)

Moderated by Marino Fresch (Head of Marketing, UK + Ireland, Eventbrite)

Delegates also receive free entry to Emergence, the Convergence launch party, immediately following Mixcloud Curates.

EMERGENCE: Tue 22 April, 7- 12pm, Village Underground

Mixcloud and Village Underground present Emergence, the launch party for Convergence. We’re very pleased to announce three exciting and varied acts who have pushed the electronic loop to extraordinary lengths:

Hannah Peel writes music for late night epiphanies with intimate, acoustic songs that take their root in electronic music but are much more hand-spun.

Sculpture‘s Dan Hayhurst makes media devices and electronic instruments as well as music and is possibly best known for the 7inch zoetrope records made with Reuben Sutherland. Sculpture’s performance is sure to be an audio-visual treat.

Three Trapped Tigers the sensationally rhythmic live band who refuse to be contained by musical genres and count Brian Eno among their devoted fans.


Tickets available from

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