Mixcloud Co-founder Mat Clayton speaks at f8 London

Facebook yesterday held an f8 developer conference in London, with speakers digging into the Open Graph API to explain how app developers can take advantage.

The guys at .net magazine have written a thorough review of the event. Here’s what they had to say about the talk from our very own Mat Clayton about the Mixcloud integration with Facebook.

The final third of the afternoon kicked off with a talk from Mat Clayton from music service Mixcloud about their Open Graph launch. Integrating social features into the app resulted in a 55 per cent drop in bounce rate and a big increase in dwell time, he explained, while using the Facepile social plug-in increased signup conversion by 200-300 per cent.

Click here for the full review.