The Shure Sessions are a new concept designed to showcase the quality and versatility of Shure’s USB microphones and professional headphones, whilst also making some brilliant music in the process.

The first session brings together broadcasting and DJ’ing supremo, Chris Coco, and talented vocalist and musician, Ali Love, for an exclusive acoustic session in Coco’s kitchen.

As part of Chris’ popular Melodica radio show, which is available on-demand on Mixcloud every week, the pair decided to see if a broadcast quality session could be created using only a couple of pieces of Shure’s kit.

Listen to the awesome acoustic session from upcoming talent Ali Love, recorded live from Chris Coco’s kitchen using the Shure microphone and headphones!

Mixcloud and Chris helped the Shure campaign achieve a 36% uplift of brand mentions across social networks like Twitter and we’re looking forward to hearing more from the Shure Sessions, so keep an ear out…