We’re very proud to announce our partnership with prominent brand Diesel Fragrances and their Fragrance Factory programme.

Their Fuel For Life strategy focuses on showcasing creativity, no matter how brash or outrageous. Names like Flying Lotus, Beardyman & Alix Perez appear alongside bizarre illustrations, warped cartoons and confident tattoo artwork.

Our friends at Intruders Productions have also been shooting content for the site, with features that include Snowbombing & SXSW 2010.

Why are we excited about this? Because we’re providing the music. Hit the big play button and out pops our jukebox. Each week sees a themed playlist appear on their site, including Get Alive, 10 Tracks You Have To Hear & Super Heroes to accompany the new Iron Man.

Check out their site – we like – and follow Diesel Fragrance Factory on Mixcloud.