Yep you read it correctly!
Today we were excited to announce to the press a bold move into the consumer electronics market with the launch of the world’s first 3D radio. The radio – a deceptively small device that fits into the palm of your hands – provides an immersive sound experience with the listener at the centre. We describe it as the “Ball of Sound”.
We all had our first experience of 360 degree sound at Berlin’s leading hardcore techno club, Hard, which we’re sure many of you are aware of. We fell in love and set out to replicate the experience in a device that fits into your pocket. As you many know we received support from a UK Government grant last year to work on a stealth project with leading audio and electronics specialists from around the world. Now we can finally announce the outcome.
“Audio projection is an interesting problem which has fascinated us for years. This project gave us the perfect opportunity to explore the subject in more detail” said our CTO Mat Clayton. “The key challenge we faced was range. In initial trials, immersive projection led to severe discomfort for listeners. By working closely with audio producers we feel we have come up with a very elegant solution.”