I received an email earlier today announcing it’s the last chance to get tickets for this Thursday’s new music tech conference in London – Music 4.5.

I’ve been speaking to the brains behind the event Rassami and Petra for a number of months about the concept and it’s great to see their vision come to life – hats off for putting together such a great programme.

I’m looking forward to the event and speaking about the topic of “music and sociability” – with a bit of business model chat chucked in for good measure 😉

If you’re going to be there, let’s meet up.

Music 4.5 – tune in to the new sound of opportunity

Music 4.5 will bring together music tech start-ups, serial entrepreneurs, investors, artists, band managers and key industry players to share knowledge, discuss strategies for business success, debate market trends and evolution, as well as network.

The name Music 4.5 is derived from a Web 2.0 philosophy which says that, after the huge losses incurred on Web 1.0, the ambition for web enterprises is to make money and achieve a 4.5 times return on investment (ROI). In the music and technology business landscape this means a 4.5 times ROI for all parties: artists, entrepreneurs and investors.

The Music 4.5 event brings together the tech geeks and the music geeks, both innovators and creators, with the aim of inspiring a new creative discussion focusing on innovation, revenue and business model opportunities, disruptive technology and social content. Most innovation in the music industry comes from tech companies attempting to disrupt the market and find a sustainable way of making money in the ‘era of free music’. The objective of the Music 4.5 day is to create, curate and deliver fresh thinking focusing on the opportunity within the extended new music paradigm.

Click here for more info and tickets.

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